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creative direction / concept development / graphic design / print coordinator
task Create striking and attention-grabbing large format designs for Gryphon House's booth at the NAEYC annual tradeshow, which is the largest early childhood education conference in the world
specs 2-16' towers, double sided - 8-7' corner panels - 3-10.75" x 16.75" activity station signs - various section signage and tall bookshelf side banners
This annual conference is a sea of booths with images of the same children and teachers. It was imperative that this booth stood out. Gryphon House is a book publisher, and I wanted that to be obvious at first glance.
The concept I developed for this design revolved around a warm, cozy bookstore. I was all about the details—every item was life-size, down to the books on the shelves, and I even matched the wood grain on the shelves to match the physical ones in the booth. Throughout the graphics I hid surprises for people to discover, such as a friendly spider dangling from a web, which enticed people to look closer and spend more time in the booth. This booth was overall a huge hit and stood out against all of the other tradeshow exhibits. One attendee wanted their picture taken in front of the tower because they loved it so much!
All illustrations were sourced from Shutterstock and pieced together, minus a few of the white illustrations that I drew.
Illustrations amongst the bookshelves include lamps, plants, a robot, letters G and H bookends, hanging lights, and a few friendly mice playing between the books. There is even a tiny ladybug for the most discerning eye.